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Rocawear Clothes - Today's Hot Fashion
Written by Julian Kwandez   
Thursday, 31 December 2009 08:06
Propelled from the spectacular success of hip hop mogul Jay-Z, Rocawear clothing has rocked the urban fashion world for over 10 years. Jay-Zs popularity as an artist certainly helped the company's appeal in the urban market.
by JulianKwandez


Propelled from the spectacular success of hip hop mogul Jay-Z, Rocawear clothing has rocked the urban fashion world for over 10 years. Jay-Zs popularity as an artist certainly helped the company's appeal in the urban market.

Although the company roots are in the hip hop culture, Rocawear clothing has transcended the core urban market and created a culture far beyond the music realm. The company is now stationed in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea.

The company is now stationed in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea. Rocawear clothes has augmented its brand to develop children's lines, handbags, belts, big & tall, headwear, jewelry, ladies intimates, men's loungewear, ladies shoes watches and sunglasses.

Rocawear's growth and successes have been phenomenal. The company reflects the taste of today's urban fashion savvy consumers and has made its mark in hip-hop history by becoming one of the top destination brands by producing high quality designs at an affordable price. The focus of the company is to provide clear innovation in production, application and design of their products.

Jay-Z, the driving force behind Rocawear, has established himself as an entrepreneur that has joined the ranks of other hip-hop-moguls such as Russell Simmons, Dr. Dre and Sean "Diddy" Combs. Jay-Z's empire includes Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films and Rocawear. Roc-A-Fella also distributes Armadale Scottish vodka, in the U.S.

He also co-owns the 40/40 Club (a New York sports bar), and has a line of Reebok sneakers. The S.Carter Collection still holds the record for the fastest selling Reebok shoe in history and has made him the first non-athlete to have a signature line of sneakers. One of his other business endeavors is part ownership of the New Jersey Nets. No wonder he received the International Man of the Year award from Gentlemen's Quarterly.

Hip hop fashion has spread to include all cultures and styles. Now anyone can wear urban hip hop fashion and look good. So come take a look at some of the top urban brands and discover all the new fashions this year.

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